How an international fashion magazine spotlighted our brand and the craft of facial hair for cosplayers and beyond.
A Milestone Moment – We're in Dazed!
We have some exciting news to share! Our brand, WigIsFashion, was recently featured in Dazed – one of the world's most influential fashion and culture magazines, known for its cutting-edge perspectives on beauty, identity, and style. Read the original feature here.
In a recent article exploring the art of fake beards in film, television, and cosplay, Dazed reached out to us and highlighted our journey in the world of facial hair. Being recognized by such a prestigious global media outlet is an incredible honor, and we couldn't wait to share the story with you – our community of cosplayers, creators, and character enthusiasts.
Today, we're pulling back the curtain on what Dazed discovered about our brand: how we got started, how our beards are made, and the meaningful impact they have on the people who wear them.
The Origin Story – It All Started with a Joke
Sometimes, the best ideas come from the most unexpected moments. Our venture into beard wigs began two years ago, and honestly, it happened by accident.
As Kenneth, founder of WigIsFashion, told Dazed:Â "Our co-founder put a piece of a hair extension on his cheek for fun. The horsing around resulted in a market study, which revealed a 'big demand' for fake beards."
What started as a playful moment quickly turned into a realization: there was a whole community of people looking for high-quality, realistic facial hair – not just for cosplay, but for self-expression. And that's how our beard journey began.
Behind the Scenes – How Our Fake Beards Are Made (It's True Craftsmanship)
One of the things Dazed explored in their article is the level of skill required to create a convincing facial hair. At WigIsFashion, we take this craft seriously.
Why does this matter?
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The Lace Method: We use an updated version of the lace technique – the same method trusted by Hollywood professionals for decades.
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The Detail:Â Every single hair is knotted by hand into a delicate lace base. This is what makes our beards look natural and move realistically.
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The Time: "It takes a few days, depending on how complex the beard looks and the density," Kenneth explained. "The longer the beard, the harder it is to ventilate."
Fun fact: The techniques we use are similar to those employed by hair artists working on major film productions. The recent adaptation of Wuthering Heights, for example, used painstaking hand-tied methods for Jacob Elordi's facial hair. We're bringing that same level of dedication to the cosplay community. (Sourced: Dazed)
An "Artisan Skill" Worth Preserving
In a world of fast fashion and mass production, the art of hand-tying lace beards is something special. It requires patience, precision, and a genuine love for the craft. At WigIsFashion, we're proud to keep this tradition alive – not just for film sets, but for cosplayers, performers, and anyone who needs a little extra facial hair to bring their vision to life.
What's Next?
Being featured in Dazed is a milestone we won't forget. But more than the recognition, we're grateful for the stories we get to be part of – whether it's helping a cosplayer nail their favorite character, or supporting someone on their journey of self-discovery.
If you've ever wondered about trying a beard wig – for a cosplay, a photoshoot, or just for fun – we'd love to help you find the perfect piece.
Explore our collection of handcrafted beard wig here:Â Facial Hair
And if you have a story to share about how facial hair has played a role in your cosplay or personal journey, we'd love to hear it. Drop a comment below or tag us on social media – you never know who might be inspired by your experience.